Indonesia Surpasses Thailand in TTDI 2024 Tourism Ranking — What It Means for Investors
Indonesia has risen to 22nd place in the 2024 Travel & Tourism Development Index (TTDI) by the World Economic Forum, ranking 2nd in Southeast Asia and overtaking Thailand, which dropped to 47th place. Bali strengthens its status as one of the region’s most promising tourism and investment destinations.
Indonesia’s rise in the ranking is supported by strong natural resources, competitive prices, improved transport infrastructure, digital readiness, and government-backed tourism policies.
The main factors behind Thailand’s decline are rising travel costs, an overheated market, environmental pressures, and outdated infrastructure.
For the Bali market, this signals a new influx of demand from Europe and Australia, where tourists actively compare the quality and cost of their vacations.
Average Daily Rates (ADR) in Bali are expected to grow, infrastructure is developing faster than in neighboring countries, and investment risks are decreasing due to Indonesia’s strengthened position in international indexes.
Bali continues to enhance its competitive advantages and remains one of the most attractive markets for investment in tourism and real estate.
